Why We Started
Shopping for a yoga studio to call a "home away from home" is hard. During our online shopping we noticed a trend.
In 2016, our team hand counted and tallied over one thousand images from various yoga studio websites across the city of Toronto.
Of the 1000+ images, only 8.82% featured a person that was visibly Brown-skinned. There were more images of studio spaces than there were of people of colour!
We wanted to see body rolls and colourful backgrounds, patterned fabric and acrylic nails. Why? Because that is the reality of who we are as spiritual Black, Indigenous, and Brown folks. We want representation. The Spirit Stock team is comprised of folks who experience many issues spanning beyond just racism, sizeism, ageism, homophobia, transphobia, and classism. We want to see content and services by us and for us, from folks who understand that we do not live one-dimensional lives. Our dream is to saturate the market with our images and increase that measly 8.82% to over 50%.
Our dream is to work alongside organizations to expand the realm of what health and wellness can look like.
Thus Spirit Stock was born.