Black Mirror: Diversifying Your Advertising - The Spirit Stock Network

Deddeh Howard is a model, med student, and yoga instructor. Along with photographer Raffael Dickreuter and make-up artist Jessica Davis, she re-created popular fashion shoots to discuss the importance of diversity. 


Deddeh said in her blog Secret of DD,


"Yesterday at the Victoria’s Secret fashion show you could see the same pattern you can see at New York fashion week or any other famous fashion events: black girls are almost invisible. There is the odd one here and there, but it always feels like an afterthought. We live in a globalized world with nowadays many interracial couples producing mixed babies. Why can’t the big brands not embrace our diversity more and give all of us visibility?

In a time where black people too often are in the media for being underrepresented at important events such as the Oscars or make headlines for being targeted by the police I felt it was time to do something positive and inspiring about my race. For too long the negativity seemed to take over in the public eye.

More equal visibility of all races, being it white, black, Asian, Latino etc would help all of us believing in our potential.

I hope this project can help to bring awareness back to the positive side of black people. Unfortunately we are rarely shown in a positive light in the media, but can see countless times when yet another black person gets shot or arrested. Seeing Jasmine Tookes wearing the most expensive bra at the Victoria’s Secret fashion show was so inspiring, we need more of those moments."


The Spirit Stock Network is on the road to revolutionizing the CAM (complementary and alternative medicine) industry. CAM originated from ancient practices, became watered down and lost a lot of it's meaning, then was taken into the mainstream.


This comes back to the quote by Marian Wright Edelman,

"You can’t be what you can’t see."


We are trying to bring Black and Brown folks back into the practice by helping practitioners showcase diversity and opening doors to people of colour. We are trying to promote people of colour owned CAM businesses and practitioners. We are trying to make the CAM industry more equitable one photograph at a time.

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